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European Tourism for All Forum (Albufaira, Portugal)
21/10/2015 - 23/10/2015
Theme: "What Future for Tourism For All? Innovative Tools"
Innovation, whether social or technological, opens up opportunities for tourism actors involved in the development of Tourism for All with respect for the people and their environment.
Three types of innovation can be defined: Product innovation (related to new products or services or new or improved method of production), Communication and Distribution innovation (significant changes at promotional level); and Organisational innovations (new organisational methods and processes in practice).
In this context, the Forum proposes to focus on the theme of innovation and more specifically the tools to innovate in the area of Tourism for All, through three main areas of intervention that are spread out in the various plenary sessions and workshops.
These areas are:
1. Corporate Social Responsibility
The concept of corporate social responsibility (CSR) refers to the consideration, on a voluntary basis, of social and environmental concerns. How can CSR apply itself in our sector and how can it be used as an innovative tool to better communicate and promote the Tourism for All sector, in connection with the Global Code of Ethics for Tourism?
2. New technologies
New technologies shape our society and produce significant changes in the tourism sector. What is the impact of new collaborative consumption patterns on our sector, especially in distribution, and how to use new technologies to enhance the advantages of Tourism for All, drawing on some best practices?
3. Innovation in programs and products
Innovation in products and programs in the Tourism for All sector is essential to cope with demand that is increasingly sought by the competition. What are the steps to follow and risks to measure to reach innovation in our sector and what are the examples of good practices that can inspire innovation in animation, the realisation of packages, accommodation, catering, etc.
Opening session
With the participation of:
- Fernando Ribeiro Mendes, INATEL President
- Carlos Eduardo Silva e Sousa, Mayor of Albufeira
- President of Algarve Tourism
- Alain Liberos, Tourism, Emerging and Creative Industries Unit, European Commission
- Jean Marc Mignon, ISTO President []
Plenary session: Tourism for All and Innovation (Part I)
Moderator: Luc Gobin, Director ISTO Europe
Social Innovation | Loic van Cutsem, General Manager, Oksigen Lab for Social Entrepreneurship (Belgium) []
Corporate Social Responsibility | Xavier Font, Director of Respondeco, School of Events, Tourism and Hospitality, Leeds Beckett University (UK) []
Plenary session: Tourism for All and Innovation (Part II)
Creative Tourism | Elena Paschinger, travel writer and blogger (Austria) []
Challenges for the sharing economy | Lucía Hernandez, Collaborative Tourism Specialist (Spain) []
Responsible Tourism & Innovation | Graça Joaquim, E.S.H.T.E. / C.I.E.S. ISCTE-UL (Portugal) []
Two simultaneous workshops on Corporate Social Responsibility (CSR)
Inspirational cases on how to implement CSR in Social Tourism
Moderator: Anya Diekmann, Coordinator of the ISTO Alliance on Training & Research
CSR strategy | Delphine Joannet, CSR Manager, VVF Villages (France) [] ]
Integration Project | Rui Calarrão, Director of INATEL Social Innovation (Portugal) []
«Aperto per Férié» Project | Claudio Nardocci, UNPLI, and Valeria Gherardini, AICS/UNPLI (Italy) []
Interactive Session on how to implement social values in CSR (INATEL Hotel)
Moderators: Loic Van Cutsem & Nele Verbruggen, Oksigen Lab for Social Entrepreneurship
Plenary Session - Global Code of Ethics for Tourism of the World Tourism Organisation (UNWTO) and signature of the Code
Moderator: Fernando Ribeiro Mendes, INATEL President
Márcio Favilla Luca de Paula, Executive Director for Operational Programmes and Institutional Relations (UNWTO)
Jean Marc Mignon, ISTO President and Member of the World Committee on Tourism Ethics []
Plenary Session: New challenges of communication in the XXI century
Moderator: Jorge Costa, IPDT President (Instituto Português Desenvolvimento Turismo)
Digital Marketing | Francesco Berrettini, INESTING CEO (Brazil/Portugal) []
Digital Strategies for destinations | Elina Michopoulou, Bournemouth University (UK) []
Accessible platforms | Jorge Fernandes, Fundação para a Ciência e Tecnologia (Portugal)
Two simultaneous workshops on New Technologies & Communication
Inspirational cases for the implementation of Digital Platforms
Moderator: Anabela Correia
Accessible Tourism | Christian Gatta, CEO Handibooking (France) []
Accessible Tourism and Health | Ricardo Leitão, Entidade Regional de Turismo do Alentejo/Ribatejo (Portugal)
PortuGo - INATEL project towards a sustainable tourism | Gonçalo Cadilhe, INATEL (Portugal) []
Interactive Session on how to implement communication and digital solutions for Tourism for all products
Moderator: Rui Lança, INATEL CSR Manager
Two simultaneous workshops on Innovation for Policies and Tourism Trends
Innovation in Tourism Policies
Moderator: Flavia Roberta Costa
Tourism for All policies | Marie-Odile Beau, Head of Tourist Clienteles Department, Ministry of Economy, Industry and Digital (France) []
Tourism for All in Flanders: towards a new vision | Marianne Schapmans, Director Holiday Participation Center, Visit Flanders (Belgium) []
Senior Tourism Holidays: new dimensions | Mercedes Castro López, IMSERSO (Spain) []
New Tourism Trends
Moderator: Patrick Brault
Volunteering Tourism | Regina Henke, Tourism-Watch (Germany) []
Youth & Children program | Viktória Szipka, Hungarian National Foundation for Recreation (Hungary) []
Sustainable Tourism - "Refood" Project | João Serrano, Hotel Director - INATEL (Portugal) [presentation]
Closing Session
Moderator: INATEL Host
Reports from the wokshops: Muriel Antoniotti, Director of the Maison commune' of Tourism for All in the Rhône-Alpes & Luc Gobin, Director ISTO Europe [] []
Yves Godin, ISTO Secretary General []
Fernando Ribeiro Mendes, INATEL President
Presentation of the Worl Social Tourism Congress 2016: Vanda Šagovac & Filip Kovacic, Association World of Silence (Croatia)
Pictures
Etiquetas:
- Foro europeo
